Why Hire a Philippine Real Estate Expert to Represent You
Find out the many benefits of hiring a licensed real estate agent or an accredited service person representing you in your Philippine real estate transactions.
Property buyers are more discerning and vocal about how, what, where, or when they are willing to part with their hard-earned money and sign on the dotted line. The real estate agent representing them in the transaction have also raised the bar on properties they tour their clients through. With the Philippine property market having abundant inventory, the buyers and their representatives can afford to be picky.
The property seller has the burden to capture the buyer side's attention. If you are listing your property yourself, you are already missing out on valuable property sellers’ resources, a real estate agent’s expertise, and their network. The industry is always buzzing about the newest build, residential home, development project, commercial space, and investment opportunities that have come on the market therefore, your property has to stand out from the rest.
Most of the time, the reason for not hiring a real estate agent or broker is to save on the listing commission. Sellers who personally handle the property sale (for sale by owner or FSBO) can fall into a trap because of underestimating the knowledge, skills, and effort needed to make a sale. The process is complicated with a huge margin of error. Some of these mistakes can be expensive and may lead to disastrous results.
Below are qualities a licensed and accredited real estate professional adds to your property selling game.
Why Hire an Accredited Agent or Licensed Broker for Your Real Estate Transaction
Market expert
One of the main reasons to hire a licensed real estate broker or an accredited real estate serviceperson when selling property, is to have an expert on your side who is knowledgeable of the process and the real estate market. They spend years honing their skills and knowledge in the industry and have undergone rigorous training and education to obtain their license, plus they are required to stay updated with the latest regulations, laws, and market conditions that can impact the buying or selling process. These professionals know the intricacies of the local real estate market, including current trends, pricing, and market conditions.
They can help you navigate the complexities of your property sale, and provide valuable insights or guidance to help you make informed decisions. Buying or selling a property involves legal and financial considerations, and it's easy to get overwhelmed. However, with their expertise, they can guide you through each step of the process, ensuring that you understand your rights and obligations.
Time and effort saver
When selling a property, time and energy are crucial factors that greatly impact the transaction. You never know how your property sale will progress and sufficient time and effort are required at every stage of the selling process. By enlisting the services of a licensed real estate broker or an accredited real estate serviceperson, you can entrust the selling process's intricacies to a professional with the necessary expertise and knowledge in the field. This relieves the burden of handling various tasks and allows you to utilize your time and energy productively. You can focus your time and energy on other important aspects of your life or business. Whether attending to personal matters, pursuing new opportunities, or dedicating more time to your family, having a real estate expert by your side relieves stress, allows you to strike a healthy balance, and maximizes your overall productivity.
Why You Need a Real Estate Agent or Broker
The two main reasons you need a real estate agent or broker are their connections and their expertise in the business. Both will serve you well when you put your property up for sale. They devote energy and resources to accomplish the same goal as you, to complete your transaction with profitable results. A real estate professional is a property seller’s indispensable teammate; always supportive, reliable, resourceful, knowledgeable, and candid.
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Real Estate Agent Goals for their clients:
Identify the strengths and weaknesses of the property;
Grab the attention of buyers;
Market it right;
Connect the seller with the right buyer;
Get it sold quickly; and,
have the transaction Signed, sealed, and documented.
Sage strategist
Hiring a real estate broker or agent specializing in your local area with a track record selling your property type has the expertise to get your property sold. They possess a deep understanding of your market, your specific needs, and your goals. Having local knowledge, they can carefully analyze the current market trends, including supply and demand dynamics, interest rates, and economic indicators, to determine the optimal pricing strategy for your property. They will consider factors such as comparable sales in the area, the condition of your property, and any unique features that may impact its value.
Skillful negotiator
Transactions often involve negotiations, whether its price, terms, or conditions. An expert in the real estate business knows how to broker a deal effectively on your behalf. They are invested in your success where you achieve your desired outcome while minimizing potential risks or setbacks. They will advocate for your interests, skillfully handle counteroffers, negotiate price adjustments, and navigate obstacles every step of the way.
Effective promoter
One of the key advantages of working with a licensed real estate broker or an accredited real estate serviceperson is their expertise in promoting listings. These professionals have access to a wide range of marketing tools and platforms that can help showcase your property to potential buyers. From professional photography and virtual tours to online listings and social media campaigns, they know how to present your property in the best possible light and attract qualified buyers.
Effective promotion ensures your property stands out from the competition. Real estate professionals know how to leverage various marketing strategies to maximize exposure for your listing. They have the knowledge and experience to create compelling property descriptions that spotlight their unique features and appeal to the target audience. Professional photography plays a vital role in capturing the essence of your property. These experts have an eye for detail and know how to showcase your home's best angles and features. They use high-quality cameras and advanced editing techniques to produce visually stunning images that will make potential buyers take notice.
In addition to photography, they may also offer services such as virtual tours, which Philippine property buyers have been expecting lately from sellers. It is a value-added service to buyers and a winning tool for sellers. Offering this feature allows interested parties to see the property from the comfort of their homes at any given time plus easily share it with other decision-makers on the purchase.
Online listings are another powerful tool real estate professionals utilize to promote your property effectively. They have access to multiple listing services and online platforms where they can showcase your listing to a vast network of buyers and agents. These platforms allow them to provide detailed information about your property, including its location, size, amenities, and price. By optimizing your listing with accurate and compelling descriptions, they can attract the right buyers who are genuinely interested in your property. Social media has also become an essential marketing tool in the real estate industry.
Real estate professionals know how to leverage platforms like Facebook, Instagram, and Twitter to reach a broader audience and generate interest in your listing. They can create marketing strategies that target potential buyers based on their demographics, interests, and location. By utilizing social media, they can create a buzz around your property and increase its visibility among the right audience.
Well-connected
Additionally, licensed real estate brokers and accredited real estate agents have access to a wide network of contacts in the industry, including other agents, brokers, vendors, and potential buyers. They can tap into their network and spread the word on your listing generating leads that otherwise you would not have been able to reach. They can reach out to qualified buyers, like investors they regularly work with thus increasing the chances of a quick and successful sale. They also connect you with reliable and trustworthy professionals such as mortgage brokers, home inspectors, and attorneys whose services you may need in your property-selling journey. This network can be invaluable when navigating the complex process of buying or selling a property.
Objective advisor
Another advantage of working with a licensed real estate broker or an accredited real estate serviceperson is they provide objective advice. They can offer an unbiased perspective and help you see the pros and cons of different properties or offers. This can be especially helpful for first-time homebuyers or sellers who may be unfamiliar with the intricacies of the real estate market.
Mouthpiece and shield
When you are selling property, you may encounter potential buyers who try to negotiate aggressively or raise objections that must be addressed quickly, even in real-time. A licensed real estate broker or an accredited real estate serviceperson acts as your mouthpiece and shield, handling all communication with potential buyers and their agents. They can effectively address objections, provide accurate information, and protect your interests throughout the negotiation process. By having a professional handle these discussions, you can avoid direct interactions that could derail the sale.
Furthermore, having a professional intermediary can help maintain objectivity during negotiations. Emotions can run high when it comes to buying or selling a property and having someone who can remain calm and focused on the task at hand can be invaluable. They can provide an unbiased perspective, keeping the negotiation process on track. Often a display of a wealth of knowledge and expertise at the negotiation table can diffuse tension, settle misunderstandings, move along negotiations, and bring forth a sale.
Transaction closer
Closing a property sale involves legal and administrative tasks that must be executed meticulously. Attention to detail will be key to a neat and hassle-free closing which involves reviewing contracts and legal documents while coordinating with lenders and other parties involved. A licensed real estate broker or serviceperson can handle these tasks efficiently, ensuring a smooth and hassle-free closing.
Save the Sale
At times a real estate transaction may encounter unexpected challenges or obstacles. This could include issues with financing, legal complications, or unforeseen repairs. A licensed real estate broker or an accredited real estate serviceperson has the expertise and resources to meet these challenges head-on and find solutions. They can prevent a sale from falling through, or the property seller to miss out on potential opportunities.
For example, a major plumbing issue is discovered during the inspection needing immediate attention. Without the help of a licensed professional, this could potentially derail the entire sale. However, a real estate broker or serviceperson can recommend trusted contractors to fix the problem quickly. They can negotiate with the buyer's agent to find a solution that satisfies both parties, such as getting the necessary repairs done before the closing date or adjusting the sale price to account for the repairs needed.
Furthermore, a licensed real estate professional can help explore alternative options for a buyer having difficulty securing financing. They know mortgage brokers or lenders who specialize in working with clients in unique financial situations. They can also assist in gathering the necessary documentation and navigating the complex process of obtaining a mortgage.
Legal complications can also arise during a real estate transaction, such as issues with title searches or zoning regulations. A licensed real estate professional can work with attorneys to resolve them. They can review contracts and ensure that all necessary disclosures and contingencies are included, protecting you from potential legal disputes down the line.
Business professional
When you work with a licensed real estate broker or an accredited real estate serviceperson, you can be confident that they are truly invested in your success. Unlike other professionals who may be solely focused on closing deals and collecting their commission, licensed real estate brokers and accredited real estate servicepersons prioritize your goals and needs. They understand that buying or selling a property is a significant financial and emotional decision, and they are committed to guiding you through the process with care and expertise.
Moreover, their livelihood and business growth depend on their reputation making them highly motivated to provide exceptional service. Real estate professionals understand that positive client experiences and referrals are crucial to their long-term success. Satisfied clients will recommend their services to friends, family, and colleagues. Therefore, they are dedicated to making a success of every transaction and their service meets or exceeds your expectations.
Hiring a licensed real estate broker or an accredited real estate serviceperson provides assurance, protection, and accountability. Bound by a code of ethics and regulated by licensing boards or professional organizations, they are held to high standards of conduct and to act in their client's best interests. If any transaction issues or disputes arise, you have recourse to go through these governing bodies.